Current thinking

Work smarter not harder

The core function of marketing is to develop and implement a strategy. That means identifying your target segment and understanding how to differentiate and position your product, company, or service.

Once you have your strategy, implementing it becomes the focus and to do this effectively internal and external stakeholders need to be engaged.

Far too often external stakeholders are engaged too late in the day with tactics and tools that don’t quite resonate and the strategy doesn’t have the desired success.

Vivari believe in involving the right internal and external stakeholders at the planning stage to make your strategy and tactics work harder for you, so you don’t have to.

If you would like to hear more about how Vivari can support you to pull in the right stakeholder through their extensive network of NHS experts, get in touch. We would love to hear from you!

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June update

Moving towards the second half of the year, it is a good time to take stock and reflect. Asking people…
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